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The most common types of title brands and how to address them
A vehicle’s title brand is a designated record, usually tied to the vehicle registration, VIN number, or permit documents, that indicates whether or not the vehicle has suffered any damage, has been...
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How car dealerships are preparing for an EV future
Though the idea of electric vehicles (EVs) can be traced back to the 1800s, with over half a million units sold in the first quarter of 2020, it was the Tesla Model 3 that genuinely put electric cars...
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Navigating vehicle pricing in 2022. Why some dealers are listing above MSRP
These days, it feels like any notion of “normal” went out the window a long time ago. Dealers used to compete by delivering exceptional customer service, quality products, and fair market pricing. But...
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How to be a well-liked car sales professional
Whether it’s posting a selfie on your social media or seeking approval from your sales manager for a job well done, every facet of our society is driven by the desire to be liked and accepted. As a...
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How to sell the latest in-vehicle technology to car buyers
Modern vehicles are loaded with advanced technology designed to provide enhanced safety, performance, and entertainment options for new car buyers. According to Kelley Blue Book, new car buyers are...
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5 tips to amplify your car dealership’s audience in a competitive market
Expanding your dealership audience is no easy task in today’s ultra-competitive marketplace. In addition to traditional competition among established brands in dense metropolitan areas, new competition...
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Selling Cars Online: How and why dealers should be doing it
It’s no mystery the internet has drastically changed the landscape of researching, buying, and selling automobiles. Despite the continual march toward seemingly everything being online, the world of...
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How to improve online reviews for your car dealership
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews. The last thing any potential car buyer wants to see is a...
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The value lifelong customers bring to your car dealership
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store. Research shows that a commitment to building lifelong, loyal customers can have...
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6 tips to help you become an outstanding car salesperson
Learning to become a successful car salesperson can seem like a daunting task. But in reality, keeping a few essential tips in mind will help you exceed your customer’s expectations and your own....
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